Why All Businesses Need A Blog
There’s this little thing called blogging that is taking the marketing world by storm. Blogging isn’t new, but its powers are gaining momentum. All businesses need a blog. Period. Some posting every day, some every month, but regardless of the approach, all businesses need a blog. 1. CUSTOMER ACQUISITION Blogs are most often used to […]
Simply Gum Chew on That
Chewing gum is chewing gum, right? Until you look up the actual definition: a sweetened and flavored insoluble plastic material used for chewing. Or: Chewing gum is some kind of flavored and sweetened rubber material for chewing. Right on par with this generation’s healthy, natural and organic movement, one entrepreneur looked at her purple, unnatural […]
BaubleBar Best Friends and Business
Attentive customer service is at the forefront of every company’s focus these days, but BaubleBar takes their customer service one step further to give their customers the perfect shopping experience. CO-FOUNDERS Amy Jain and Daniella Yacobovsky are best friends and businesses partners, normally a risky move but the perfect balance for them. They met while at analyst […]
Beware of the “Playing Business” Stage
Starting a business is invigorating. Creative energy is at an all time high along with optimism and drive. But many entrepreneurs fall into the same trap: this is fun and should always be fun! I should be living my dream! This is what’s known as the “Playing Business” stage. A budding business owner gets caught […]
Ottobock The Art of Acquisition
Some companies develop out of a gap in the market for their product or service. Other companies develop by buying said startups. Ottobock, a leader in prosthetics technology, has been able to stay ahead in its industry by taking other companies under its wing for further research and development. @Ottobockde started in 1919 in Berlin, Germany after […]
Vitamix Blender as a Best Friend
Product warning: May cause dancing in the kitchen and obsession with liquifying all meals. Vitamix isn’t just a blender, it’s a lifelong companion. While many consumers are deterred by the thought of paying $250-500 for a smoothie maker, those who have taken the plunge swear it changed their life. VITAMIX’S HISTORY @Vitamix has always been an advocate […]
ClassPass Hacking Is The Sincerest Form Of Flattery
Constantly being hacked could be a sign of flattery from people who really want your business. Payal Kadakia, founder of ClassPass, was smart enough to realize this and change her business model accordingly. Kadakia didn’t know it at the time, but all of her life experiences were leading her to form a wildly successful start up […]
Manly Man Company Born Out Of Love
A “broquet” to end all bouquets… The Manly Man Company sells hand crafted beef jerky floral bouquets that “are 100% edible and truly are made for that rugged one of a kind, hammer swinging, IPA drinking, duck hunting, beast of a man-animal you call yours.” The idea for the Manly Man Co. came to Greg Murray […]
La Croix A Lesson in Branding for the Underdog
For a change, a trend started in the midwest and made its way to the coasts, rather than the other way around. La Croix Water (pronounced La Croy) is an American sparkling water brand that most millennials remember seeing their moms drink on beach trips or other events where a sugarless but carbonated alternative for pop […]
How To Determine The Right Location
So you’ve got your business. That’s great! Coming up with an idea and getting started is often the hardest part of entrepreneurship. Whether you’re just planting your roots or moving from another location, how to determine the right location for your business is often a challenging task. It’s a big decision that affects many factors, […]
